Learn all the basics with this online course in Facebook Marketing Essentials from International Open Academy
Available Nationwide
At a Glance
Make use of Facebook as the powerful marketing tool it can be!
 
This is the deal:
 
  • An online Facebook Marketing Essentials Course
  • Fully CPD/CE certified
 
This is an ideal course for those who:
 
Anyone in marketing and wanting to upskill.
People interested in a potential career in marketing.
Small business owners looking to promote their business using Facebook.
 
This course has been created by social media manager Latasha James who has been very successful in helping companies to increase their profits with the use of social media. 
 
You’ll learn how to: 
 
  • Create Facebook business page with strong branding that will reach your ideal customers
  • Get more likes on Facebook organically
  • Understand how powerful Facebook is for your business, when used correctly
  • Create engaging content, images and videos
  • Properly use Facebook Live
  • Set up a successful Facebook group and attract more of followers
  • Troubleshoot common problems that you'll face as admin
  • Launch Facebook ads that target the correct people
  • Measure analytics to get invaluable insight into your viewers and know which posts they love, so you can give them more
 
The International Council accredits all courses for Online Educational Standards - www.icoes.org - (accreditation number ICOES/00763/13/36). This assures students that courses meet the highest standards for online education.
Merchant Details
Nitty Gritty
  • Register before 30 September 2021
  • Access for 60 days after registration
  • Deal is valid for 1 course 
  • Available until time indicated or until sold out
  • To receive your certificate, you must complete every page of the course and pass the exam with a minimum score of 55% for each module
  • If you meet this criterion, your certificate of successful completion will be emailed to you immediately after you finish the course. You will also have the option to order a hard copy certificate directly from ICOES - an additional fee will apply
  • The course is internationally accredited by ICOES and is fully CPD/CE certified
  • Limited to 2 deal per customer, 1 per transaction
  • Unlimited deals as gifts, 2 deal per gift recipient 
  • EFT payments: please note that you have 24 hours after placing your order to make payment.
  • Present printed deal to redeem
  • Merchant Cancellation policy: No refunds once you have registered
  • Daddy’s Deals refund policy: please note that refund requests sent after October 2021 will not be accepted or processed. It is the responsibility of the purchaser to make a booking prior to the expiry date
The Details
The course breakdown for the Excel training course is as follows:
 
Module 1: Making The Most Out Of Your Facebook Page
  • 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James
  • 1.2 How this course will help you
  • 1.3. Your industry focused Facebook page setup
  • 1.4. Creating great branding for your Facebook page
  • 1.5. Using Facebook as your CRM
  • 1.6. Additional Facebook features
Module 2: Building A Successful Content Strategy
  • 2.1. Understanding Facebook’s potential for your business
  • 2.2. How to increase your Facebook organic reach
  • 2.3. Creating the best images and videos for your Facebook page
  • 2.4. Facebook Live strategy
  • 2.5. Scheduling Tools for Facebook
Module 3: Mobilizing Facebook Groups
  • 3.1. What Facebook groups can help you achieve
  • 3.2. Creating a successful Facebook group
  • 3.3. Attracting a large number of people to your Facebook group
  • 3.4. Content strategy for posting to Facebook groups
  • 3.5. Solving common problems that group admins face
Module 4: Facebook Ads Optimized
  • 4.1. Boosting vs. Ad campaigns
  • 4.2. Ad objectives and KPIs
  • 4.3. Facebook ad content formats and how to create them
  • 4.4. Custom-building loyal audiences
  • 4.5. Retargeting with the Facebook Pixel
Module 5: All-important Analytics
  • 5.1. The importance of KPIs and measuring analytics
  • 5.2. Facebook Metrics defined
  • 5.3. Unlocking the power of Post Analytics
  • 5.4. Understanding Page Insights
  • 5.5. Making the most of Group Insights
  • 5.6. Your learning journey and farewell
 
Please take note of the following; to receive certification you must:
  • Complete every page of the course.
  • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic).
  • If you meet this criterion, your certificate of successful completion will be emailed to you immediately after you finish the course.
  • You will also have the option to order a hard copy certificate directly from ICOES at an additional cost. 
 
For more information, please visit International Open Academy’s website.
 
Author: AB
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