Description
Grow an in-demand skillset for any SEO or content role with this online keyword research course from Skill Up!
This is the deal
- A Keyword Research online course
SEO skills are essential across digital marketing roles. Whether you’re new to keywords or an experienced digital marketer, this course from Skill Up will help you master keyword research!
The course begins with an introduction to keywords: their function and their importance in digital marketing. This introduction covers the difference between short and long-tail keywords, what local keywords are and their role in targeting a market in a specific geographical location. You’ll gain an understanding of research and buyer keywords and see how Google’s autocomplete can help in keyword research.
The course progresses to practical exercises. You’ll learn about free software tools that assist in the keyword research process. This section will break down Google’s Keyword Planner, how to sort keywords using the planner, and how to use other tools such as LongTail Pro and KW Finder. You’ll also be introduced to free keyword search volume tools and the role of a mouse recorder in keyword research.
By the end of the course, you can confidently apply your SEO knowledge to any digital marketing role!
See their website for more course information.
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